Location-based market intelligence
Use customer data to evaluate the performance of existing and potential for new store locations. Create and adjust market capture area boundaries based on customer counts or sales and calculate your market penetration. Decide where to locate, relocate, remodel or close a store. Forecast supply and demand for your goods and services in a specific area.
Create profiles of your most profitable customers, including their location, income, demographics, spending habits and interests. Conduct drive time analysis to see how far your customers will travel. Conduct targeted marketing campaigns and make targeted merchandizing decisions to save time and money.
Analyze sales, competition and market penetration by location to drive decisions about geographically targeted marketing efforts. Concentrate marketing spending where it will yield the best results and gain insights into how and where customers engage with your brand via social media.
Design, analyze and manage geographic territories to improve sales, franchise, distribution networks or service areas. Visualize your current territory distribution to analyze sales or market saturation and identify gaps. Then balance your territories using your customer and existing territory data combined with demographic, business and consumer spending data.
This level of analysis would normally be out of reach for small businesses because it would be far too expensive and take weeks to conduct. Research that used to take up to two weeks can now be accomplished in a matter of minutes or hours.
ArcGIS Business Analyst Desktop and Server are available in Canadian and US versions. ArcGIS Business Analyst Web and Mobile Apps support access to data for multiple countries, including Canada, by specifying which country’s dataset you wish to work with during your online session.
ArcGIS Business Analyst (Canadian Edition) incorporates comprehensive data from top providers in one powerful, flexible package.
