ArcGIS Business Analyst is a complete system for analyzing and visualizing your data. It is more than software; it comes complete with a wealth of high-quality Canadian data, so you can immediately perform deep analysis of demographic and consumer trends. When combining it with your own data, you will quickly gain a greater understanding of your customers, competition, market and trends.

ArcGIS Business Analyst can be deployed across your organization (ArcGIS Business Analyst Server), accessed as a web-based solution (ArcGIS Business Analyst Web and Mobile Apps) or used on a stand-alone desktop (ArcGIS Business Analyst for Desktop).

What you can do with ArcGIS Business Analyst

Marketing Planning
Customer Profiling
Marketing
Territory Design

Market Planning & Site Selection

Use customer data to evaluate the performance of existing and potential for new store locations. Create and adjust market capture area boundaries based on customer counts or sales and calculate your market penetration. Decide where to locate, relocate, remodel or close a store. Forecast supply and demand for your goods and services in a specific area.

Customer Profiling & Prospecting

Create profiles of your most profitable customers, including their location, income, demographics, spending habits and interests. Conduct drive time analysis to see how far your customers will travel. Conduct targeted marketing campaigns and make targeted merchandizing decisions to save time and money.

Marketing

Analyze sales, competition and market penetration by location to drive decisions about geographically targeted marketing efforts. Concentrate marketing spending where it will yield the best results and gain insights into how and where customers engage with your brand via social media.

Territory Design

Design, analyze and manage geographic territories to improve sales, franchise, distribution networks or service areas. Visualize your current territory distribution to analyze sales or market saturation and identify gaps. Then balance your territories using your customer and existing territory data combined with demographic, business and consumer spending data.

This level of analysis would normally be out of reach for small businesses because it would be far too expensive and take weeks to conduct. Research that used to take up to two weeks can now be accomplished in a matter of minutes or hours.

Su Baker, Business Analyst, Community Futures Okanagan